Case Study:
LA Dance Designs
From Pirouettes to Profits: How Smarter Ads And A Sleeker Site Boosted Revenue
“What sets Fast and Light apart is how invested they are in our success. They don’t just execute tasks — they collaborate, they advise, and they truly care about helping us become the brand we aspire to be. It’s rare to find a team that blends professionalism, creativity, and genuine partnership so seamlessly. We couldn’t be happier with the results so far and are excited to continue growing with them by our side.”
- Kinsey Pastore
LA Dance Designs & LA Boutique offers original designs for dance teams, dance schools, and everyday activewear, while also retailing top brands of dance shoes and other essentials. This family-owned small business, run by a mother-daughter duo in Florida, has been serving customers for ten years.
Fast + Light was brought in to increase revenue through paid advertising and a website update designed for higher conversion and easier navigation of a large product catalog. Overall efficiency improved through these combined efforts, with total sales and Return on Ad Spend (ROAS) significantly outpacing ad spend growth, resulting in higher profitability.
Results:
62% Revenue increase
68% Order increase
43% Increase in new customer orders
52% Conversion rate increase
11% ROAS increase
14% CPA decrease
Keys to Success:
Tripled the volume of weekly ad creative testing
Systematized winning ad formats
Maintained consistent return on spend beyond promotional periods
Optimized Google campaign structures
Rebuilt website to handle a large catalog and improve conversion rates
Paid Advertising, Website Design + CRO, E-Commerce Strategy